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When the going gets tough the tough get going!

The news media would have you believe the environment for business is so bad that
nobody is doing anything. Let's consider the reality...

Roll your mind back to the mid 1930's and imagine what it would be like to try to do
business back then. For every 4 people you met only 3 would have had a job. Of
those three only 1 was likely to have income higher than the cost of living. Cash was
so constrained that hardly anyone had any and most business was in the form of
bartering and that means you would have had to manufacture or grow something of
value to be able to trade for the other things in life you wanted. We can continue to
draw a bleak picture of the '30s but why? Instead let's get real about the opportunities
we have today!

In the likely worst case we will have 4 out of 5 working. Of those who work 3 out of 4
are likely to be able to purchase something. Yes, not as much as a year or two ago
but at least something. Unlike the 1930s there is still a lot of cash out there.
Thousands of companies have saved cash, people still have cash in their bank
accounts and retirement plans, there is equity in homes. This adds up to a much
different picture compared to the Great Depression. We will eventually reach a
positive business environment for growth. Those who survive in business, or start a
new business before we head up again will be in a great situation.

It just may be that the saving element of our American way of life turns out to be small
business ownership. Over 50% of the GDP came from small business before this
economic downturn and it must be a greater percentage now. If small business owners
can focus on trading with each other to get through this, and learn to live without
corporate contracts and bank loans, then the move outside of the pain and suffering at
the institutional level.

Smarter Business
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"The best way
to stop your
business from
growing is to
ignore what you
have to do to
keep it growing!"

Mike Arnold, Owner
Business Wealth
Consultant
mike@ecspex.com

Growth Ideas